Each of us is born into a unique culture that largely shapes our way of life. To differentiate ourselves from other members of that culture, we create a particular style of life that sharply delineates our individuality and beautifully expresses the singular identity that we have forged for ourselves. In order to illuminate the various facets of a person’s identity and thereby create a more inclusive, comprehensive portrait of an individual, a new kind of photography has been developed in recent years, namely lifestyle photography.
The beauty of this innovative approach to portraiture is that it is all-encompassing, capturing more than just the exterior appearance of a person. Indeed, it provides a way for others to catch a vivid glimpse of your personality, values, skills, and attitudes, as well. Style of life photography is a window into how we look, what we do, what we enjoy doing, and how we present ourselves to others. It is in fact a "staged” moment, belonging in a place where classic portraiture ends and reportage begins, depicting a person or a group of people in their natural environment as they go about their day-to-day activities.
Over the course of our lives we gradually acquire a unique point of view and take up certain activities that we love doing, especially if we have a natural talent for them. Some of us devote ourselves, either professionally or in our free time, to the arts, such as dance, drama, music, painting, or fashion. Others have an affinity for sports, such as football, tennis, golf, running, or cycling, to name just a few. And some people dedicate themselves to practical or outdoor activities, such as gardening, building, or cooking.
By representing who we are and what we love doing, lifestyle photography enables us to celebrate the side of ourselves that is dynamic, creative, and talented. For many people, this is precisely the side of themselves that they value the most. Of course, for many of us, a living style has more to do with values and a particular image than it does with activities per se. Ultimately, lifestyle imagery captures and celebrates a person’s unique identity, which may be expressed either by a specific activity or by a certain look or demeanor.
The important thing is that the image tells a story, and reveals the personality and authentic emotions of people. And this is what matters to me the most. Emotions. The feeling of the moment, frozen in time, preserving a memory that you can always return to. Capturing all this is far from easy. It takes a certain amount of empathy as well as ability to connect to a person or a group of people. That is why I do what it takes to create a trusting environment during every photo shoot. And it certainly helps that Prague offers a number of magical locations that will accentuate the beauty of the lifestyle portraits that we create together.
Besides reminding you of who you are and what you hold dear, perhaps the greatest benefit of lifestyle portraiture is that it allows you to assemble a rich portfolio consisting of an array of images that reveal the entire range of your complex, multifaceted identity. And that is something which you can cherish, share with others, and even use for various purposes throughout the course of your life.